Market Research Statistics

Market Research Statistics can provide you with valuable information that can greatly influence your small business. By understanding your market and the demographics of your business area you are better prepared to determine your target market and develop a strategic marketing strategy to attract them by fulfilling their wants or needs. Below are various websites you can use to determine information such as demographics.


  • The Census website offers statistics on population, businesses, economy and more.
  •– Get a profile and statistics on your neighborhood.
  •– discover interesting information and statistics about your city. Offers information on population, cost of living, education, housing and more.
  •– This website offers information on a wide range of topics.

Small Business Statistics

On this website on the lower right side you will find the small business survival index for the last 5 years. Basically this index shows which states they think are the best to start a small business in and which are the worst. You can also see how they rated tax systems for small businesses for each state. In 2008 South Dakota was the best and the District of Columbia was the worst.

  • State Profiles for Small Businesses– The SBA offers research on each state’s ” number of firms, demographics of business ownership, small business income, banking, business turnover, industry composition, and employment gains and losses by size of business.”
  • Business Statistics– This website has very interesting information about small businesses and their growth. It contains statistics on how small businesses advertise as well as statistics on minority and women owned businesses.
  • SBA Frequently Asked Questions– General information and statistics about small businesses.


Other Statistics