Developing a Web Project Plan can better prepare you in getting the most of what the Internet has to offer for your small business. Don’t worry, it won’t take much time to develop a web project plan just follow these simple guidelines.
Step#1- Set out some clear goals of what you want your website to accomplish for your small business.
Do you want a website that simply gives current customers information about your products or services or do you want a website that attracts new clients for your business. Writing down your goals for your business website can help you decide which web site designer can best suit your needs.
- For example:
- I want to attract new potential clients for my small business in Newark, NJ
- I want a well organized , easy to navigate website where clients have easy access to information about my small business.
- I want a website where clients and potential clients can find general information about my business such as driving directions.
- I want a website that conveys professionalism.
- I want a web site where clients can get the latest up to date news about my small business.
Step#2-In your web project plan include your Internet marketing strategy.
Getting a website online is only half the work, you then need to plan how you are going to attract visitors to your website. If you have no prior experience in Internet marketing it will be more effective for you to hire an Internet marketing consultant. Some experts will give you a first time free consultation. Many entrepreneurs try marketing their websites themselves and end up spending all of their budget with out seeing any results. An Internet marketing consultant will help you put your budget to good use.
Step#3-Plan out your budget.
Unless you are a multi-millionaire you probably are working with a budget so it is essential that you plan how you are going to spend your money. I recommend saving at least 30% of your budget for marketing. If you plan on hiring an Internet marketing consultant be sure to get several quotes so you have a realistic estimate on how much it will cost. Keep in mind that once your small business website is online you will also have to maintain it. Monthly hosting, website updates and maintenance should be factored in your budget. Small business web site developers usually offer to host and maintain your small business website for a monthly fee. Make sure your budget is reasonable and something you can afford.
Web Project Tips
After developing your web project plan you are now better prepared to give your small business website designer a better understanding of exactly what you are looking for in a small business web site. Be sure to ask your web designer how they are going to implement these things in your business web site. Keep in mind most website designers don’t know anything about marketing a website, their expertise is in designing. It is best to leave the designing process to the designing professionals and the marketing process to the marketing professionals. Just ensure that the web site design will not affect your marketing strategy. For example if you plan on optimizing your website to get high rankings in search engines it is best not to purchase a Flash website as they tend to do bad in search engines.