Business Color Scheme

Your business color scheme can say a lot about your business. You want your business colors to evoke positive perceptions and thoughts about your business in the minds of customers. Create a color scheme that will appeal to your target market and matches with your business brand.

When choosing your business color scheme keep the following in mind. Bold colors draw in attention. Young children are attracted to fun colors. Neutral tones demonstrate a more mature and professional look. Pastels can be feminine and calming. Yellows, Oranges and Reds are warm and energetic. Blues and Greens are cool and soothing. Choose colors that compliment each other. Perhaps you can try two shades of neutral colors and a bold complimentary color. Avoid copying color schemes from bigger companies. You don’t want to confuse customers; you want to develop a unique business color scheme that will be quickly identified with your business. However looking through color schemes used by other similar businesses can help give you some ideas.

According to Color-wheel-pro.com:

business color scheme

Yellow: Yellow creates pleasant, cheerful feelings. It can be used to promote children’s products and leisure. Yellow attracts attention. Yellow is not recommended when selling prestigious, expensive products for men as they usually perceive it as a childish color.

Green: Green demonstrates the healing and calming nature. It is used to indicate safety when advertising drugs and medical products. It is used to promote “green products”. Dull darker green is associated with the financial world including money and Wall St.

Blue: Blue is a calming color of the sky and the sea. It can be used to promote cleanliness, cleaning products, air and the sky, airlines, water and the sea, mineral water. Blue also suggests precision when promoting high-tech products. Blue can be a masculine color. Dark blue is the preferred color of corporate America. Blue suppresses appetite so avoid using it when promoting food and cooking.

Purple:Purple is associated with royalty. It conveys wealth and extravagance. According to surveys almost 75% of pre-adolescent children prefer purple to all colors. Bright purple can be used when promoting children’s products. Purple is a rare color in nature so some people consider it to be artificial.

Pink: Pink signifies romance, love, and friendship. It expresses feminine qualities and passiveness.

Red: Red can be used as an accent color to stimulate people to make quick decisions such as for “buy now” buttons and Internet banners. Red can be used to evoke erotic feeling such as red lips, red nails, Lady in Red. It is associated with energy so it can be used when promoting energy drinks, games, cars, items related to sports and high physical activity.

Orange: Orange produces an invigorating effect and stimulates mental activity. It is highly accepted among young people. It is associated with healthy food and stimulates appetite. It is very effective for promoting food products and toys.

Business Slogan

Creating a Business Slogan

Your business slogan should express in a few memorable words what your business is about and it’s unique quality. Ask yourself “what is the distinguishing and unique quality about my business that makes it stand out from the competitors? Does that quality meet a need or want of your target market (targeted customer)? Once you have discovered the unique characteristic about your business that meets a need or want of your target market you can then develop a business slogan that emphasizes this valuable and unique quality. A business slogan usually accompanies your business logo and business name.

Business Slogan Tips

Short and memorable– Long slogans can be overcomplicated and difficult to remember. It can also be a burden to fit long slogans in advertising materials. Your business slogan should be expressed in a few memorable words. Many of the best slogans such as “Just Do it” and “Got Milk” are short but memorable.

A slogan should evoke positive feelings – Allstate’s slogan “You’re in good hands with Allstate” evokes trusting and positive feelings. Funny slogans such as Timex’s “Takes a licking and keeps on ticking” and M&M’s “Melts in your mouth, not in your hands” are often memorable and evokes positive feelings.

Should not be offensive– Your slogan should not be offensive to anybody. An offensive slogan can build a bad reputation for your business.

Don’t copy– Don’t try to piggy back off another business’s success by copying or using a similar slogan as theirs. Not only can this cause lawsuit problems but it can also confuse customers. Your business should build it’s unique brand and slogan.

Famous Business slogans

Good to the Last Drop- Maxwell House
Think outside the bun- Taco Bell
Taste the rainbow- Skittles
Think Different- Apple
A Diamond is Forever- Debeers
Great Taste, Less Filling- Miller Lite
Reach out and Touch Someone- AT&T
Finger licken good- KFC
It pays to Discover- Discover Card
There are some things money can’t buy. For everything else there’s MasterCard- MasterCard
It’s everywhere you want to be- Visa
Maybe she’s born with it? maybe its Mabelline- Mabelline
The quicker picker-upper- Bounty
Have it your way- Burger King
Where do you want to go today?- Microsoft
They’re grrrreat- Frosties
I’m Lovin it!- McDonalds
Because I’m worth it- L’Oreal
Can you hear me now? Good– Verizon

Business Logos

A picture can say a thousand words so what are business logos saying about their business? A logo is a visual representation of your small business and an aspect of your business brand. Your logo will represent your small business so of course you want a logo that will convey a positive message about your business. As your small business grows and grows so will the popularity of your logo, and maybe one day it will be as recognizable as the Starbucks or Nike logo!(Why not dream big!)

Here are some tips for your business logo

Appeals to your target market– Keep your target market (targeted customer) in mind when creating your business logo. For example rainbow colors in your logo can be appealing to children but it probably would not be appealing to older professionals. Choose a business color scheme that appeals to your target market. Also avoid logos that may be viewed as offensive to some people.

Matches with your brand– Your business brand is the overall experience, presentation and reputation of your business. When developing your brand you should determine what makes your business different from other competitors. Does your business meet a need or a want of your target market (targeted customer)? Use a distinguishing and unique characteristic of your business that is valuable to your target market and build your brand around that. Your logo should match with your brand. It should express or support the message you are trying to convey with your brand.

Keep it simple– An overcomplicated logo can look fussy. If your logo uses colors, it would be a good idea to attain a black and white version as well.

Put your logo everywhere– Include you logo on ads, letterheads, banners, uniforms and more.

Consistency – Once you have created a logo stick with it. Constant changes to your logo diminishes the purpose of it and shows instability. Make sure your logo looks the same everywhere. You can decide to have restrictions on how wide or tall it can be and with what background colors it can be placed.

Benefits of Branding

Below are several benefits of branding your business

Appeals to your target market– In the process of developing your business brand you will determine your target market (targeted customer). Once you have determined your target market you can then create a business brand that focuses on their wants and needs. Fulfilling the wants and needs of your target market will appeal and attract them to your business.

Unifies the look and feel of your business– All aspects of your business should have a unified look and feel. For example your store, website, logo, letter head, package design, advertisements and slogan should be unified by providing the same theme or look. Create a distinguishing look and feel for your business so when customers come in contact with your business card, store ads, website or other aspects of your brand they know it is your business because of your unique look.

Creates Awareness– A brand creates awareness of what your business is about and what it stands for. A slogan and a business name for example can tell viewers what the business is about in a few simple words. This is very helpful in the beggining stages of starting your business when it is still unknown.

Builds Customer Trust– When you’re shopping for a computer do you buy the cheaper unknown brand or are you willing to pay more for the well known trusted brand? Many people will go for the well known brand because they trust that they will be recieving good quality products. They may have gained this trust from the business’s reputation, prior experience or word-of-mouth. If you build a brand that has a good reputation and produces good quality products or services customers will be more confident in doing business with you.

Gives your business a more professional look– The way you present yourself can have a huge impact on how customers view you. Having a consistent business brand for your business will give it a more professional and polished look.

What is Branding

What is Branding? Business Branding is simply the process of creating positive images and perceptions for your business. You want your business to conjure up positive emotions and thoughts in the minds of your clients. Business Branding is ensuring that customers perceive your business the way you want it to be perceived.

What is a Brand?

Your business brand is the overall presentation and reputation of your business. Your brand is everything your customer experiences when they come in contact with your business. Everything from how you answer the phone to your logo creates ideas and perceptions about your business. These ideas and perceptions are your business brand. It includes your business logo, business slogan and overall look and feel of your business.



Do all businesses have a brand?


All businesses have a brand whether they planned to have one or not. Your business brand is simply how customers perceive your business. It is the thoughts and emotions that arise when they think about your business. For example a business may have a reputation for giving bad quality products or bad service. When people think about that business they think about the bad products and service associated with that business therefore those bad products or service is part of their business brand. Developing and managing your business brand can help prevent customers or potential customers from getting the wrong idea about your business.