Your business color scheme can say a lot about your business. You want your business colors to evoke positive perceptions and thoughts about your business in the minds of customers. Create a color scheme that will appeal to your target market and matches with your business brand.
When choosing your business color scheme keep the following in mind. Bold colors draw in attention. Young children are attracted to fun colors. Neutral tones demonstrate a more mature and professional look. Pastels can be feminine and calming. Yellows, Oranges and Reds are warm and energetic. Blues and Greens are cool and soothing. Choose colors that compliment each other. Perhaps you can try two shades of neutral colors and a bold complimentary color. Avoid copying color schemes from bigger companies. You don’t want to confuse customers; you want to develop a unique business color scheme that will be quickly identified with your business. However looking through color schemes used by other similar businesses can help give you some ideas.
According to Color-wheel-pro.com:
Yellow: Yellow creates pleasant, cheerful feelings. It can be used to promote children’s products and leisure. Yellow attracts attention. Yellow is not recommended when selling prestigious, expensive products for men as they usually perceive it as a childish color.
Green: Green demonstrates the healing and calming nature. It is used to indicate safety when advertising drugs and medical products. It is used to promote “green products”. Dull darker green is associated with the financial world including money and Wall St.
Blue: Blue is a calming color of the sky and the sea. It can be used to promote cleanliness, cleaning products, air and the sky, airlines, water and the sea, mineral water. Blue also suggests precision when promoting high-tech products. Blue can be a masculine color. Dark blue is the preferred color of corporate America. Blue suppresses appetite so avoid using it when promoting food and cooking.
Purple:Purple is associated with royalty. It conveys wealth and extravagance. According to surveys almost 75% of pre-adolescent children prefer purple to all colors. Bright purple can be used when promoting children’s products. Purple is a rare color in nature so some people consider it to be artificial.
Pink: Pink signifies romance, love, and friendship. It expresses feminine qualities and passiveness.
Red: Red can be used as an accent color to stimulate people to make quick decisions such as for “buy now” buttons and Internet banners. Red can be used to evoke erotic feeling such as red lips, red nails, Lady in Red. It is associated with energy so it can be used when promoting energy drinks, games, cars, items related to sports and high physical activity.
Orange: Orange produces an invigorating effect and stimulates mental activity. It is highly accepted among young people. It is associated with healthy food and stimulates appetite. It is very effective for promoting food products and toys.